TRUE BRITISH SPIRIT
Identity and packaging design for a brand of truly thoroughbred spirits - crafted from the heart of the Garden of England. This is spirit produced from beautifully mellow fruits that have been pressed, distilled and then united with pure juice drawn from the same crop.
Aimed at the purists who want to taste true provenance, we needed to encapsulate the feeling of quality and luxury within the brand articulation. An elegant bottle shape and labelling detail celebrates sophisticated simplicity, encased in a box full of texture and poise. We chose subtly different foils and colours to mark the two flavours; plum and apricot.