NextGen Fruit Group
Following our work for Bardsley England, we were assigned to completely change the brand of an industry community.
The NextGen Fruit Group is a charitable foundation that is committed to driving young people into the fruit industry. The group meets between 3 and 4 times a year at a variety of events that it organises for the members. The group was previously known as ‘Under 40’s’ as all the members were under the age of 40. We were called in to change the brand of the group, that would enable them to grow the community and inspire and encourage the next generation of industry leaders.
This is what they say: “Come join us, it’s our community in our industry. Together we are all stronger.” and the brand we created reflects this.