The Myatts are another farming family who recognise the power of branding in this ever-changing market place. Their farm dates back to the 1920s and they have always been known for the quality of their fruit. We were given the task of harnessing all these qualities into one brand identity, that was distinct and clear at first glance.  We worked with the bee, which has been an integral element to their organisation since it began, gave it fresh detail and set it within a classic yet timeless logo mark.  The deep, but muted and earthy colour palette bolstered the feeling of long-established quality.