branding a well trodden area
INTRAsystems specialise in all types of entrance matting and we were approached to help consolidate the branding of the company… they had a number of ‘sub-brands’ but there wasn’t a holding brand. Subsequently they found they were simply trading under the brand that generated the most revenue.
We explored the different sub-brands of the company and found that although there were certain lines that did generate more revenue than others, there was a clear correlation between all of them which was enhancing the initial first impression of the building. We assisted the company to come up with their new strapline:
ENHANCING BUILDINGS BY DESIGN