Branding for a hidden element

project brief

A company with a great idea – roller blinds completely concealed within the recess of a window. Irving & Nichols were tasked with creating a brand that would take this new idea to market both nationally and internationally.


Working closely with the Blindspace team we built a new logo and complete brand identity for the company that gave that impression of complete minimalism… something that is structurally integral and yet unseen.

Our team focused on the fact that these products are hidden; they are part of the structure, but are not seen – hence the clever and subtle use of an invisible ‘i’ in the logo.

  • BRANd identity

the inspiration behind the branding was taken from the product itself - a blind that seamlessly integrates with the structure of the building in which it is installed