Branding for bespoke excellence

Tillys story began in naval outfitting, from the heart of Portsmouth Harbour. In 1800, Mr G Tilly founded the company as a professional tailor providing all types of clothing for Royal Navy personnel. Mr Tilly quickly became recognised for his skill in tailoring, diversifying into bespoke garments, hats and gloves...

In the late 1970s, the natural progression of fabrics led the way into soft furnishings and window treatment which is where they stand today. One thing that has never changed is their bespoke approach; they have always been made-to-measure.

A company with such heritage often bears a reputable and familiar name; one that must be carefully preserved in the process of a rebrand. The crest we designed seeks to reflect this heritage with a royal air representing the luxury of bespoke. We have also sought to capture the same presence and character throughout the key elements of the brand; art direction for photography, film, digital design, content creation, printed collateral and more...