POWER, SPIRIT, BEAUTY
The electric bicycle reimagined. Product and identity design for Ormonde; a newly-born British brand inspired by the classic travel icons of the 20th century.
'A name once heard in the Victorian era, Ormonde, is being revived to tell a new story of travel. In 1885, the Ormonde Cycle Co. was formed as a manufacturer of bicycles, shortly after the birth of an English thoroughbred racehorse. Also christened Ormonde, he was soon to become one of the greatest champions in thoroughbred racing history ...
The Ormonde of today is a revival of the original cycle company, inspired by the historic power of the unforgettable racehorse.'
'Almost 150 years on, we are breathing Ormonde's unstoppable power into the life of today's increasingly fashionable mode of travel: the e-bike. Inspired by the power and beauty of the 19th century Thoroughbred champion, we have revived the original motorcycle brand to bring these very attributes to the world of e-cycling...'